Welcome to the HCAP Communications Hub, your one-stop guide for information and requests.
HCAP Communications plays a crucial role in both supporting the strategic goals of the university and enhancing college and departmental visibility to attract and engage students. Our aim is to drive enrollment by crafting compelling content and producing engaging videos, expand brand awareness and increase engagement with alumni and community stakeholders. We also collaborate closely with departments to publicize our unique programs, events and achievements. To learn more about our goals, read our 2024-25 communications and marketing plan.
This reference page was built to create a more streamlined approach for your communications needs. This is your place for communication requests, website updates, design requests and more!
What kinds of things can HCAP Communications help with?
- Event promotion and collateral (college-level only; 3-week notice required)
- Social media posts
- Brand review/approval for promotional items
- Feature stories for students, faculty and alumni (2-week notice required)
- Website requests/edits (1-week notice required)
- Program marketing
- Send college-wide email messages (5-day notice required)
- Other marketing collateral as needed
*We understand requests ahead of time may not always be achievable and we will work with you every step of the way.
Do you need approval for a swag order? You can skip the form and forward your swag proofs directly to amanda.cerreto@utsa.edu.
College and University Procedures
Swag guidelines
Read HCAP's specific ordering and distribution guidelines for branded items and swag.
HCAP event promotion
To ensure smooth promotion of your event, please follow the HCAP guidelines.
Social media
Find guidelines for social media presence, writing and point of view and more.
Trademark and licensing
Licensing policies are vitally important in protecting, promoting and profiting from the UTSA brand.
Resources
HCAP event templates
Templates were created using Canva - we recommend creating a free account.
UTSA style guides
UTSA has writing, visual and web style guides for our use.
Email signatures
Consistent email signatures deliver a visually coherent look across university departments.
