Willie Hale, a member of the inaugural cohort of the Psychology Department’s doctoral program, won first place in the “Ready, Set, Research!” competition held November 13, 2013 on the UTSA campus. This competition involves “data-blitz” style presentations in which competitors must summarize their research in three minutes or less with no props or aides other than a single static Powerpoint slide (i.e., no animations, sound effects, etc.). Mr. Hale’s presentation, How Violations of Core Social Motives Influence Perceptions of Moral Hypocrisy, focused on factors influencing whether people view others as hypocritical. Mr. Hale’s data suggest that when a person’s deep social motives (e.g., belonging, trust) are challenged by the behavior of another, he or she is more likely to see that other as a hypocrite and less likely to accept lifestyle advice from that other. The findings have implications for the successfulness of health advocacy and health interventions.